Item #:
124351837
Wandlung des Betriebssports. Unternehmenspoltische Motive in mittelstandischen Familienunternehmen: Am Beispiels Boehringer Ingelheims nach 1945
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Item #:
124351837
BDT 5485
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Unternehmen erkennen vermehrt die positiven Möglichkeiten, durch betriebssportliche Aktivitäten eine Verbindung zwischen Wirtschaft und Sport herzustellen.
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What Stands Out
Historical Insight
Provides a thorough analysis of the evolution of corporate sports in medium-sized family businesses, especially Boehringer Ingelheim, post-1945, offering valuable lessons in corporate cultural shifts.
Corporate Politics
Explores the interplay between corporate political motives and sports, revealing how family-owned businesses navigate identity and strategy in the modern business landscape.
Family Business Focus
Specifically targets medium-sized family businesses, making it a vital resource for entrepreneurs and scholars interested in unique challenges and strategies facing these entities in today's economy.
Product Details
| Publisher | Grin Verlag |
| Publication date | April 10, 2024 |
| Language | German |
| Print length | 24 pages |
| ISBN-10 | 3389013806 |
| ISBN-13 | 978-3389013809 |
| Item Weight | 1.59 ounces (45.08 grams) |
| Dimensions | 5.83 x 0.06 x 8.27 inches (14.8 x 0.2 x 21 cm) |
Who Should Buy?
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Business Scholars
Ideal for academic researchers studying business strategies in family-run companies post-World War II.
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Corporate Managers
Helpful for managers interested in corporate sports programs and their organizational impacts within traditional firms.
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Historical Researchers
Valuable for historians examining the socio-economic effects of sports in corporate culture in Germany after 1945.
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General Readers
May not appeal to casual readers without a background in business or German history.
Product Description
Wandlung des Betriebssports. Unternehmenspoltische Motive in mittelstandischen Familienunternehmen: Am Beispiels Boehringer Ingelheims nach 1945 (German Edition)
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BDT 5485
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Features & Benefits
- This work examines the development and significance of company sports since World War II, particularly in the context of medium-sized family businesses using Boehringer Ingelheim as a case study.
- The role of corporate political motives in the introduction and promotion of company sports activities is analyzed.
- Interest in company sports is increasing in both the public and academic literature.
- Companies are recognizing the positive potential of company sports to establish a connection between business and sport.
- The implementation of company sports is significantly influenced by the different interests and objectives of the involved stakeholders.
- The significance of company sports, especially post-1945, will be closely examined with a focus on possible corporate political motives, using the case of Boehringer Ingelheim.
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