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Item #:
131796322
Strategic Market Research: A Guide to Conducting Research that Drives Businesses
88% of respondents would recommend this to a friend
Item #:
131796322
BDT 2338
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With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization.
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What Stands Out
Comprehensive Insights
Offers in-depth strategies and methodologies for conducting effective market research, enabling businesses to gather essential insights that drive informed decision-making and strategic planning.
Practical Applications
Includes actionable tips and real-world examples, making it easy for readers to apply research techniques directly to their own business challenges for immediate impact.
Updated Techniques
Reflects the latest trends and technologies in market research, ensuring that readers are equipped with contemporary tools and approaches necessary for competitive advantage in today's marketplace.
Product Details
| Publisher | Beall Research |
| Publication date | November 16, 2022 |
| Edition | 4th ed. |
| Language | English |
| Print length | 142 pages |
| ISBN-13 | 979-8985888447 |
| Item Weight | 7.8 ounces (221.13 grams) |
| Dimensions | 6 x 0.36 x 9 inches (15.2 x 0.9 x 22.9 cm) |
Who Should Buy?
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Business Analysts
Analysts seeking comprehensive methods to conduct market research effectively can greatly benefit from the structured guidance provided.
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Startup Founders
New entrepreneurs who need insights for market entry and strategy development will find this guide particularly useful and practical.
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Marketing Professionals
Professionals aiming to enhance their marketing strategies through informed research will appreciate the strategic approaches discussed in the book.
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Casual Readers
Individuals looking for light reading or casual insights may find the content too technical and detailed for their needs.
Product Description
Strategic Market Research: A Guide to Conducting Research that Drives Businesses
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Research Editorial Review
**** The reception of "Strategic Market Research: A Guide to Conducting Research that Drives Businesses" by Dr. Anne E. Beall has been overwhelmingly positive, with many readers appreciating the book's balance of simplicity and depth. Both newcomers to the world of market research and seasoned professionals have found it to be an invaluable resource. The straightforward language and congenial tone make it a pleasure to read, devoid of the jargon that often plagues academic texts. One of the book's most praised elements is its focus on the importance of formulating the right questions at the outset of the research process. Establishing a clear foundational inquiry helps guide the researchers and ensures that their efforts are directed toward meaningful insights. Dr. Beall adeptly illustrates this concept with practical examples, equipping readers not just with theoretical knowledge but also actionable strategies they can employ in real-world scenarios. A unique highlight is Beall's original concept of "PERCEIVE," which encourages readers to observe and interpret hidden behaviors during research. This innovative approach resonates with readers and allows for a more nuanced understanding of data, thus fostering greater insights into Consumer behavior. The book is especially lauded for its accessibility and practical advice, making it suitable for anyone from MBA students to business practitioners. While some seasoned researchers might find it too basic, the material is praised as a solid starting point for anyone intrigued by market research, including those who may want to understand the field before engaging more deeply with it. Overall, "Strategic Market Research" is Considered a compelling guide that stands out for its practical insights, clear explanations, and emphasis on the critical initial steps of research. It serves as an essential reference for both academic and professional pursuits in market research. **
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Pros
- Clear, straightforward language devoid of jargon.
- Strong emphasis on formulating the right questions for effective research.
- Practical examples that illustrate key concepts.
- Introduces the innovative "PERCEIVE" concept for understanding behavior.
- Valuable for both newcomers and seasoned researchers.
- Concise and accessible format, making it easy to digest.
Cons
- May be too simplistic for experienced market researchers.
Product Price History
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BDT 2338
Order now and get it around Tuesday, September 29
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Features & Benefits
- Expert insights from Anne Beall with over 25 years of experience.
- Strategic principles to inspire organizational change through market research.
- Step-by-step guidance on the most impactful research approaches.
- Blend of qualitative and quantitative research techniques.
- Real-life examples provide practical application of concepts.
- Unlock strategic recommendations from insightful data interpretation.
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