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219482226
Do Small Enterprises study Competitors? A Case Study Analysis of the Competitor Study by Dutch Business-to-Business Small Enterprises Paperback
Item #:
219482226
BDT 13716
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This unique Doctorate thesis addresses the knowledge gap regarding competitor study practices in small enterprises.
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Product Details
| Publisher | VDM Verlag Dr. Mu00fcller |
| Publication date | February 21, 2011 |
| Language | English |
| Print length | 348 pages |
| ISBN-10 | 9783639331981 |
| ISBN-13 | 978-3639331981 |
| Item Weight | 1.12 pounds (510 grams) |
| Dimensions | 5.91 x 0.79 x 8.66 inches (15 x 2 x 22 cm) |
Product Description
Do Small Enterprises study Competitors? A Case Study Analysis of the Competitor Study by Dutch Business-to-Business Small Enterprises Paperback February 21, 2011
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BDT 13716
This product is not Fulfilled by Ubuy and can take minimum 10 days in delivery. We might cancel the product from the order and refund you if any issue arise with the delivery of this product.
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Features & Benefits
- Addresses a significant knowledge gap in competitor study practices for small businesses.
- Develops new theory and best practices for competitor analysis.
- Uses a cross-sectional qualitative multi-case study methodology.
- Examines the competitor study practices of 7 diverse Dutch B2B small enterprises.
- Reveals unexpected relationships between competitor study and market positions.
- Provides three sets of 'best practice' recommendations for small enterprises.
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