Item #:
46277473
Business to Business Marketing: Relationships, Networks, and Strategies
87% of respondents would recommend this to a friend
Item #:
46277473
BDT 14918
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Business to Business Marketing provides a comprehensive introduction to the main theoretical and managerial issues in B2B marketing.
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What Stands Out
Comprehensive Insights
This edition provides in-depth analysis of B2B marketing strategies, emphasizing relationship-building and network development, essential for professionals seeking a competitive edge in the business landscape.
Strategic Frameworks
Offers practical frameworks and tools for effective B2B marketing, allowing businesses to enhance their marketing efforts and establish stronger customer relationships through proven methodologies.
Expert Contributions
Features insights from leading experts in the field, ensuring readers receive the latest trends and best practices to enhance their marketing strategies and drive business growth.
Product Details
| Publisher | Oxford University Press |
| Publication date | November 25, 2010 |
| Edition | 1st |
| Language | English |
| Print length | 351 pages |
| ISBN-10 | 0199551685 |
| ISBN-13 | 978-0199551682 |
| Item Weight | 1.8 pounds (820 grams) |
| Dimensions | 9.5 x 7.4 x 0.7 inches (24.1 x 18.8 x 1.8 cm) |
Who Should Buy?
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Marketing Professionals
Ideal for marketing professionals looking to enhance their understanding of B2B marketing strategies and relationship management.
-
Business Students
Great resource for business students seeking foundational knowledge on B2B marketing concepts and practices in academic settings.
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Sales Teams
Beneficial for sales teams focused on understanding customer relationships and networking strategies in the B2B sector.
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Casual Readers
Not suitable for casual readers looking for light content; this book is technical and requires industry knowledge.
Product Description
Business to Business Marketing: Relationships, Networks, and Strategies
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Marketing Editorial Review
"Business to Business Marketing: Relationships, Networks, and Strategies" is a helpful book for those studying or working in the field of B2B marketing. Its well-structured content provides valuable insights into building successful B2B relationships and networks. However, some customers have reported receiving damaged copies of the book.
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Pros
- Helpful for those studying or working in B2B marketing
- Well-structured content that provides valuable insights
Cons
- Some customers have reported receiving damaged copies of the book
Product Price History
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BDT 14918
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Features & Benefits
- Comprehensive introduction to B2B marketing.
- Addresses key theoretical and managerial issues.
- Highlights the importance of relationships and networks.
- Includes case studies for real-world application.
- Discusses managerial solutions for common dilemmas.
- Explores e-commerce, key account management, and ethics.
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