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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students.
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Item #: 24109274

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Item #: 24109274

BDT 10242

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Discover advanced insights and strategic thinking in The New Strategic Brand Management book. Learn to create and sustain brand equity. Shop now at Ubuy Bangladesh.
  • The New Strategic Brand Management is the ultimate resource for senior strategists and postgraduate students to understand the challenges of brand management and strategy
  • Written by the leading expert in branding, Jean-Noël Kapferer
  • Includes international case studies and covers all the leading issues faced by brand strategists today
  • Reveals new thinking on topics such as culture and content in brands, private labels, and the comeback of local brands
  • Updated fifth edition with new content to keep students and practitioners up to date with targeting and market knowledge
  • Dedicated sections for luxury, corporate, and retail brands, with international examples and case studies
Item Weight3 lbs (1.36 kg)

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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

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Customer Questions & Answers

  • Question: What are the key concepts covered in The New Strategic Brand Management?

    Answer: The New Strategic Brand Management delves into essential concepts such as brand equity, strategic positioning, and consumer behavior. The book explores advanced insights into creating and sustaining brand value in today's competitive landscape. Readers will gain a comprehensive understanding of branding strategies, differentiation techniques, and the psychological aspects influencing consumer decisions, making it a valuable resource for marketers and business leaders.
  • Question: Who is the target audience for this book?

    Answer: This book is primarily aimed at marketing professionals, brand managers, and business strategists who seek to deepen their understanding of brand management. It also serves as a valuable resource for students of marketing and business, providing academic insights and practical applications for real-world scenarios. Whether you are new to brand management or a seasoned expert, this book offers information tailored for various levels of expertise.
  • Question: How can The New Strategic Brand Management enhance my marketing strategy?

    Answer: By reading The New Strategic Brand Management, you can gain insights into effective branding strategies that enhance your marketing efforts. The book emphasizes the importance of brand equity and provides practical frameworks for assessing brand health. This knowledge can be applied to develop tailored marketing campaigns, align your brand messaging with consumer expectations, and ultimately create a lasting impact in the market.
  • Question: What are the benefits of understanding brand equity?

    Answer: Understanding brand equity is crucial for building a strong and competitive brand. The New Strategic Brand Management discusses how brand equity affects consumer loyalty, pricing power, and market share. By grasping these concepts, businesses can leverage their brand assets effectively, create meaningful connections with consumers, and navigate challenges in a dynamic marketplace. This understanding ultimately leads to better decision-making and strategic planning.
  • Question: Can the concepts in the book be applied to digital marketing?

    Answer: Absolutely! The principles outlined in The New Strategic Brand Management are highly relevant to digital marketing strategies. Brands operating online can utilize insights from the book to create engaging content, manage their online reputation, and build a cohesive brand presence. Understanding consumer behavior in digital spaces allows marketers to tailor their approaches, enhancing brand visibility and engagement across various platforms.
  • Question: What makes this edition different from previous versions?

    Answer: This edition of The New Strategic Brand Management includes updated research, contemporary case studies, and fresh perspectives on branding in the digital age. The authors have integrated new strategies that reflect recent market trends and consumer preferences, ensuring relevance in today’s fast-paced environment. By providing a modern lens on traditional concepts, this edition enhances its applicability to current branding challenges.
  • Question: How can I implement strategies from the book in my organization?

    Answer: Implementing strategies from The New Strategic Brand Management begins with thorough insights into your current branding practices. Start by assessing your brand's strengths and weaknesses based on the frameworks provided in the book. Utilize the actionable strategies to realign your brand vision, enhance internal and external communication, and foster a culture of brand stewardship within your organization for sustained growth.
  • Question: Does the book provide real-world case studies?

    Answer: Yes, The New Strategic Brand Management features several real-world case studies that illustrate successful branding practices. These case studies benefit readers by providing concrete examples of how theories are applied in various business contexts, allowing them to learn from the successes and challenges faced by established brands in the market. Such practical insights foster a deeper understanding of branding dynamics.
  • Question: How does this book address consumer behavior?

    Answer: The New Strategic Brand Management discusses consumer behavior comprehensively, examining how emotions, perceptions, and experiences influence purchasing decisions. It delves into psychological aspects that drive consumer loyalty, helping marketers design strategies that resonate emotionally. Understanding these elements can empower brands to communicate effectively and fulfill consumer needs, ultimately leading to increased brand loyalty.
  • Question: Where can I buy The New Strategic Brand Management in Bangladesh?

    Answer: You can purchase The New Strategic Brand Management from Ubuy, which offers a wide selection of books and products. Ubuy is known for its reliable service and variety, ensuring you find what you need effortlessly. By browsing their platform, you will have access to this insightful book, making it simple to expand your knowledge in strategic brand management.

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Features & Benefits

  • Ultimate resource for senior strategists, positioning professionals, and postgraduate students
  • Covers all the leading issues faced by brand strategists today
  • Reveals new thinking on topics such as culture and content in brands
  • Includes international case studies and examples from top companies
  • Helps students and practitioners stay up to date with relevant research
  • Remains at the forefront of strategic brand thinking

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