Item #:
19625480
The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales
Item #:
19625480
BDT 2436
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The Road to AUM is an indispensable guide for every money manager, whether large or small, established or emerging. This book gives managers the tools to substantially skew the odds in their favor.
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What Stands Out
Strategic Marketing Insights
Enhanced marketing strategies tailored for financial growth, focusing on real-world applications that drive assets under management effectively and sustainably.
Sales Optimization Techniques
Proven sales methods designed for asset managers, enabling teams to convert leads into long-term clients, increasing both retention and acquisition rates.
Comprehensive Industry Knowledge
In-depth analysis of market trends and consumer behavior, equipping financial professionals with the tools needed to navigate challenges and leverage opportunities.
Product Details
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| What is in the box | The Road to AUM:... For more details, please check description/product details |
Product Description
The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales
About This Item
Are you an asset manager looking to drive your Assets Under Management (AUM) through effective marketing and sales techniques? Look no further than "The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales." This comprehensive hardcover book, published on February 6, 2018, is the ultimate guide to brand marketing strategies, asset management strategies, and sales and marketing techniques. Whether you're an established asset manager or just starting out, this book will provide you with valuable insights and actionable tips to increase your AUM through targeted and effective marketing. In today's competitive landscape, it's crucial to have a strong marketing strategy to attract investors and grow your AUM. "The Road to AUM" focuses on various marketing tactics and channels that can help you build strong customer relationships and boost your AUM.
From digital marketing and content marketing to targeted marketing campaigns and digital advertising, this book covers it all. One of the key aspects of growing your AUM is understanding your target audience and implementing strategies to attract investors. This book provides valuable advice on developing customer acquisition strategies and promoting investment products effectively. Learn how to position yourself in the market as an asset manager, and discover fundraising strategies that have proven to be successful for other managers. "The Road to AUM" emphasizes the importance of relationship building in the asset management industry.
By implementing effective sales strategies and building strong connections with potential investors, you can achieve significant AUM growth. This book offers valuable insights into market positioning for asset managers, enabling you to stand out from the competition and attract more investors. Don't miss the opportunity to leverage the power of effective marketing and sales techniques to drive your AUM. Order "The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales" today, and start your journey towards AUM growth.
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Commodities Editorial Review
**** "The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales" presents a comprehensive guide for those involved in asset management and marketing. Customers describe the book as an invaluable resource that steers organizations toward effective business development and marketing practices. Reviewers commend Sandra for her candid and realistic approach, emphasizing the high standards required for success in institutional asset raising. Her insights illuminate the essential traits of a "perfect" firm and demonstrate how to mitigate internal challenges by applying the strategies discussed. The book is praised for being well-structured and accessible, providing a clear roadmap applicable across various industries, not just asset management. Reviewers highlight its practicality, with many noting that they found themselves taking notes as they read, eager to implement the strategies immediately. The interactive nature and specific takeaways enhance the reading experience, allowing readers to utilize the content for both immediate needs and long-term planning. While content quality is generally lauded, some readers have pointed out occasional mistakes in proofreading, which they feel distract from the book's otherwise strong message. Despite these minor flaws, the Consensus remains that The Road to AUM serves as a critical reference guide for business owners, sales, and marketing professionals eager to enhance their understanding and execution of effective strategies in the institutional market. **
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Pros
- Candid and honest insights into asset management
- Clear, actionable strategies applicable across industries
- Interactive and engaging content with practical takeaways
- Easy to navigate format aids in effective implementation
- Valuable resource for both newcomers and seasoned professionals
Cons
- Occasional proofreading errors could detract from the overall effectiveness
Product Price History
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BDT 2436
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Features & Benefits
- A must-read for any investment manager struggling to attract new clients.
- Step-by-step playbook for money managers looking to grow their business.
- Toolkits presented in this book should be a must-read for anyone just starting out or seeking to accelerate growth in the professional services environment.
- Provides a 360-degree view of what it takes to build a successful firm.
- An indispensable guide for every money manager, whether large or small, established or emerging.
- Managers have tools to significantly skew the odds in their favor.
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