Item #:
56714809
The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business
Item #:
56714809
BDT 3115
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The Art of Pricing is a practical guide for solving one of the most important dilemmas in business: how to use price to uncover hidden profits and find new opportunities for growth.
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What Stands Out
Expert Strategies
This edition provides proven pricing strategies from industry experts, helping businesses uncover hidden profits and optimize pricing models effectively.
Updated Insights
With refreshed content, the book addresses current market trends and consumer behavior, enabling businesses to adapt their pricing strategies in a dynamic marketplace.
Actionable Frameworks
Offers practical frameworks and tools that readers can immediately implement to enhance pricing decisions, boost revenue, and facilitate sustainable business growth.
Product Details
| Publisher | Charles River Business |
| Publication date | April 20, 2017 |
| Language | English |
| Print length | 216 pages |
| ISBN-10 | 0692875131 |
| ISBN-13 | 978-0692875131 |
| Item Weight | 15.5 ounces (439.43 grams) |
| Dimensions | 6 x 0.54 x 9 inches (15.2 x 1.4 x 22.9 cm) |
Who Should Buy?
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Small Business Owners
Gain insights on pricing strategies to maximize profits and enhance competitiveness in the market.
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Marketing Professionals
Understand the psychological aspects of pricing to develop effective marketing strategies and campaigns.
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Sales Managers
Learn techniques to improve pricing discussions, negotiations, and the overall sales process for increased success.
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Financial Experts
Those deeply knowledgeable about pricing may find the content too basic or not advanced enough for their needs.
Product Description
The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business
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Management Editorial Review
**Editorial Review of "The Art of Pricing, New Edition"** "The Art of Pricing" by Rafi is hailed as an essential read for business owners seeking to refine their pricing strategies for both growth and profitability. The book challenges conventional pricing approaches, urging readers to critically Consider their current practices. Rafi prompts thought-provoking questions about pricing methods, such as the potential to charge more or less based on various factors, including customer value perception and the merits of bundling. Readers have appreciated Rafi's pragmatic approach, noting how he systematically breaks down complex pricing concepts into accessible frameworks that are easy to understand and apply. The use of diverse and relevant examples throughout the book supports readers from different industries, revealing that the principles of effective pricing can be adapted to a variety of business contexts. While some reviewers pointed out moments of repetition, the overarching Consensus is that the insights gained far outweigh any minor drawbacks. Users across different sectors—even those with specialized businesses—report having successfully implemented strategies from the book, leading to increased profitability and a more robust understanding of their pricing dynamics. Many Consider Rafi to be a leading authority on pricing, with some going as far as gifting the book to peers and industry leaders. In a competitive landscape, this book serves as a vital resource, providing not only theoretical knowledge but also practical tools for immediate application. Whether for small businesses or larger enterprises, "The Art of Pricing" stands out as a valuable guide for anyone looking to master the art of pricing. **Pros and Cons** *
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Pros
- Provokes critical thinking about traditional pricing strategies.
- Offers a clear, organized framework for understanding pricing concepts.
- Includes relevant examples applicable across various industries.
- Promotes increased profitability and a deeper understanding of customer value.
- Recognized authority on pricing, with wide-reaching recommendations.
Cons
- Some readers find sections repetitive.
Product Price History
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BDT 3115
Order now and get it around Wednesday, September 09
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Features & Benefits
- Unlock hidden profits with effective pricing strategies.
- Offers actionable methods to determine the right price.
- Learn to serve a larger customer base with pricing options.
- Activate dormant customers through innovative pricing.
- Gain insights from real-world examples from various businesses.
- Acclaimed by multiple reviews as essential for entrepreneurs.
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