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Item #:
20201085
Cant Buy My Love: How Advertising Changes the Way We Think and Feel Paperback November 2, 2000
Item #:
20201085
BDT 2317
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The dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied because the products we love cannot love us back.
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What Stands Out
Critical Insights
Delve into how advertising manipulates emotions and perceptions, offering readers a deep understanding of its influence on consumer culture and personal identity.
Informed Perspective
Provides scholarly analysis backed by research, making it essential reading for students, marketers, and anyone interested in the dynamics of advertising and societal values.
Cultural Relevance
Explores the long-lasting effects of advertising on society, ensuring the content resonates with contemporary discussions about media influence and consumer behavior.
Product Details
| Publisher | Free Press |
| Publication date | November 2, 2000 |
| Edition | 59010th |
| Language | English |
| Print length | 368 pages |
| ISBN-10 | 0684866005 |
| ISBN-13 | 978-0684866000 |
| Item Weight | 15.2 ounces (430.92 grams) |
| Dimensions | 6.13 x 1.2 x 9.25 inches (15.6 x 3 x 23.5 cm) |
Who Should Buy?
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Marketing Students
This book provides essential insights into advertising tactics and their psychological impacts, making it perfect for marketing education.
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Advertising Professionals
Industry professionals can gain a deeper understanding of consumer behavior and advertising effectiveness to enhance their strategies.
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Social Psychologists
Researchers in social psychology will find valuable data and analysis related to advertising’s influence on human emotions and thoughts.
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Casual Readers
Those looking for light reading may find the analysis too dense or academic for their interest level.
Product Description
Cant Buy My Love: How Advertising Changes the Way We Think and Feel Paperback November 2, 2000
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Research Editorial Review
Cant Buy My Love by Jean Kilbourne is an informative and research-heavy book that delves into the power of advertising and how it affects the way we think and feel. While the author's bias against advertising and her push for future censorship and regulation of ads may not sit well with some readers, the book does offer insights into the tactics used by corporations in their marketing campaigns and encourages readers to be more skeptical and aware of advertising's impact on their daily lives. Some of the examples given in the book are outdated due to its publishing date of 2000, but the overall message still resonates.
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Pros
- Informative and eye-opening about the tactics used by corporations in advertising campaigns
- Provides insight into how advertising affects the way we think and feel
- Offers suggestions for readers to be more aware and skeptical of advertising
- Covers the tobacco industry's lies and how generations of smokers were suckered into smoking
Cons
- Author's bias against advertising and push for future censorship and regulation may not sit well with some readers
Product Price History
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Features & Benefits
- Advertisements create a false sense of intimacy and passion with products, resulting in a constant desire for more.
- Advertising affects young people, particularly girls, with false promises of rebellion, connection, and control.
- It creates an addictive mentality that can continue into adulthood.
- The average American is exposed to over 3000 advertisements a day, and watches three years' worth of television ads over the course of a lifetime.
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