The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
BDT 1315
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This modern edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops.
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What Stands Out
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- The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing process, Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list in the industry. The New Strategic Selling This modern edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not boom and bust, revenue * How to avoid the single most common error when dealing with the competition.
| Publisher | Grand Central Publishing |
| Publication date | April 20, 2005 |
| Edition | Revised |
| Language | English |
| Print length | 448 pages |
| ISBN-10 | 044669519X |
| ISBN-13 | 978-0446695190 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 5.3 x 1.4 x 8.05 inches (13.5 x 3.6 x 20.4 cm) |
Who Should Buy?
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Sales Professionals
Ideal for sales executives seeking proven techniques to improve their selling strategies and close more deals.
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Business Leaders
Useful for managers looking to develop a strategic approach to sales within their organizations to drive revenue.
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Marketing Teams
Beneficial for marketers wanting to align their efforts with sales strategies to enhance overall business performance.
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Casual Readers
Not suitable for casual readers seeking light, entertaining content rather than focused sales strategies and techniques.
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Entrenched Salespeople
May not appeal to those with long-standing methods unwilling to adapt or consider new sales systems.
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Startups in Early Stages
Less helpful for startups still exploring markets and business models, as the strategies require mature sales operations.
Product Description
Customer Questions & Answers
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Question:
What is the most influential concept introduced in the book?
Answer: Win-Win selling. -
Question:
What type of strategies are included to confront competition?
Answer: New strategies and real-world examples.
Advertising Editorial Review
The New Strategic Selling is a comprehensive guide for sales professionals, providing a framework for success. While some may find it a bit lengthy, the concepts presented are solid and applicable. It may be more beneficial for those new to sales, as experienced salespeople may already be familiar with many of the principles discussed. The book is praised for its logical and example-driven approach, making it easy to follow and understand. The Miller Heiman Strategic Selling process is highly regarded and has been used by many organizations with great success.
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Pros
- Comprehensive guide for sales professionals
- Solid and applicable concepts
- Logical and example-driven approach
- Timeless Strategic Selling process
- Valuable for those new to sales
Cons
- Lengthy
Product Price History
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BDT 1315
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Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
Features & Benefits
- Presented the concept of Win-Win selling
- Identifies the four decision makers in a corporate setting
- Provides strategies to prevent sabotage by internal deal-killers
- Offers tips on making senior executives eager to meet
- Teaches how to avoid regrettable business closures
- Guidance on managing territories for consistent revenue
- Avoiding common mistakes when dealing with competitors
