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Item #:
37745145
The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life 2nd Edition
86% of respondents would recommend this to a friend
Item #:
37745145
BDT 2661
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What Stands Out
Targeted Strategies
Offers tailored methods specifically designed for attracting and retaining affluent clients, ensuring that sales professionals can effectively meet the unique demands of wealthy customers.
Industry Insights
Provides in-depth analysis and insights into the affluent market, equipping sales professionals with essential knowledge to understand and navigate the preferences of high-net-worth individuals.
Long-Term Engagement
Focuses on building lasting relationships with wealthy clients, emphasizing service excellence and retention strategies that lead to sustainable business growth and customer loyalty.
Product Details
| Publisher | Wiley |
| Publication date | January 28, 2014 |
| Edition | 2nd |
| Language | English |
| Print length | 256 pages |
| ISBN-10 | 1118744829 |
| ISBN-13 | 978-1118744826 |
| Item Weight | 2.31 pounds (1.05 kg) |
| Dimensions | 6.3 x 1 x 9 inches (16 x 2.5 x 22.9 cm) |
Who Should Buy?
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Sales Professionals
Salespeople looking to improve their skills in attracting and servicing affluent clients will benefit from the insights provided.
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Business Owners
Entrepreneurs aiming to develop strategies to capture high-net-worth clients can leverage techniques discussed in the book.
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Marketing Strategists
Marketers interested in targeting affluent demographics will find valuable tactics for engaging and retaining wealthy customers.
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General Readers
Individuals not involved in sales or marketing may find the content less relevant or too specialized for their needs.
Product Description
The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life 2nd Edition
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Sales & Selling Editorial Review
"The Art of Selling to the Affluent" by Matt Oechsli is a book that focuses on how to attract, service, and retain wealthy customers and clients. It covers various aspects of sales techniques that can be useful for professionals who want to move up in the market. The book comprises different chapters that give insights into topics such as building relationships, developing business acumen, maintaining a positive attitude, effective communication, and much more. The author also emphasizes the importance of utilizing social media to connect with affluent clients. While the book has received some negative reviews that criticize the basic advice given, it has also garnered positive feedback from readers who find it insightful and useful in today's marketing styles. Overall, "The Art of Selling to the Affluent" is a helpful guide for those interested in selling to high-end clients.
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Pros
- Provides useful sales techniques for attracting and retaining wealthy customers
- Emphasizes the importance of utilizing social media for connecting with affluent clients
- Easy to read format with practical information
Cons
- Some readers find the advice given to be too basic and not helpful for serious selling professionals.
Product Price History
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BDT 2661
Order now and get it around Tuesday, October 06
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Features & Benefits
- Learn how the financial crisis has changed affluent purchasing behavior.
- Get updated strategies to attract and retain wealthy customers.
- Understand the impact of social self-consciousness on sales.
- Benefit from insights by leading authority Matt Oechsli.
- Access step-by-step guidance to navigate the sales process.
- Stay competitive by identifying new opportunities in affluent markets.
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